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The firm had identified several candidate offerings, but needed a strategy to prioritize the potential offerings, integrate the offerings with existing services, support the new offerings, and market and sell the new offerings.
Excella developed a comprehensive business case for the new product offerings, including a recommended technical, organizational, and marketing/sales approach. Excella gathered the required information and gained consensus through a series of facilitated working sessions with business unit management to identify and clarify business objectives, product capabilities, technical and organizational support requirements, and marketing approach. Excella also defined the strategy for developing the new offerings after conducting an independent validation and verification (IV&V) of the organization’s existing technologies compared with commercial-off-the-shelf packages.
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