Who says non-IT teams can’t be Agile? Last year, Excella partnered with Silverline Communications, a Tysons Corner-based marketing and communications agency to transform their approach to work. With the help of a dedicated Agile coach, Silverline applied Lean and Agile principles to develop an evolutionary Kanban approach. Their successful transformation upends a long-held myth and proves that Agile can not only work for non-IT teams.
Over the coming months, Silverline and Excella’s Chris Tomassian will share their respective perspectives as a non-IT team and Agile Coach in the joint blog series Business Agility: A Marketing Agency’s Transformation.
In the first post, Silverline’s president and founder, Laura Taylor, talks about her team’s introduction to “Agile Marketing” and why they decided to seek out a coach to help them on their Agile journey.
Watch this space for upcoming posts in this exciting new series!