Introducing the “Business Agility: A Marketing Agency’s Transformation” Blog Series!
Who says non-IT teams can’t be Agile? Last year, Excella partnered with Silverline Communications, a Tysons Corner-based marketing and communications agency to transform their approach to work. With the help of a dedicated Agile coach, Silverline applied Lean and Agile principles to develop an evolutionary Kanban approach. Their successful transformation upends a long-held myth and […]
Who says non-IT teams can’t be Agile? Last year, Excella partnered with Silverline Communications, a Tysons Corner-based marketing and communications agency to transform their approach to work. With the help of a dedicated Agile coach, Silverline applied Lean and Agile principles to develop an evolutionary Kanban approach. Their successful transformation upends a long-held myth and proves that Agile can not only work for non-IT teams.
Over the coming months, Silverline and Excella’s Chris Tomassian will share their respective perspectives as a non-IT team and Agile Coach in the joint blog series Business Agility: A Marketing Agency’s Transformation.
In the first post, Silverline’s president and founder, Laura Taylor, talks about her team’s introduction to “Agile Marketing” and why they decided to seek out a coach to help them on their Agile journey.
Post 1: How Saying “Yes” to Agile Changed Our Agency
Post 2: Expanding Agile Across Your Business.
Post 3: Finding the Right Sherpa: Why an Agile Coach is Necessary for Success.
Post 4: Starting at Silverline: Building the Foundations of an Agile Marketing Team.
Watch this space for upcoming posts in this exciting new series!
You Might Also Like
Using AI to Enhance Disaster Relief with an Eye in the Sky
Last fall, Excella participated in the Department of Defense’s (DoD) Eye in the Sky Challenge....
5 Ways to Completely Sabotage Your Agile Transformation
At Excella, we’ve helped a wide variety of clients get the most out of their Agile adoption. It’s never easy, but as long...
12 Savvy Ways to Spend Leftover Budget
Whether your budget is based on the fiscal year, the school year, or the calendar...