Who says non-IT teams can’t be Agile? Last year, Excella partnered with Silverline Communications, a Tysons Corner-based marketing and communications agency to transform their approach to work. With the help of a dedicated Agile coach, Silverline applied Lean and Agile principles to develop an evolutionary Kanban approach. Their successful transformation upends a long-held myth and […]
Who says non-IT teams can’t be Agile? Last year, Excella partnered with Silverline Communications, a Tysons Corner-based marketing and communications agency to transform their approach to work. With the help of a dedicated Agile coach, Silverline applied Lean and Agile principles to develop an evolutionary Kanban approach. Their successful transformation upends a long-held myth and proves that Agile can not only work for non-IT teams.
Over the coming months, Silverline and Excella’s Chris Tomassian will share their respective perspectives as a non-IT team and Agile Coach in the joint blog series Business Agility: A Marketing Agency’s Transformation.
In the first post, Silverline’s president and founder, Laura Taylor, talks about her team’s introduction to “Agile Marketing” and why they decided to seek out a coach to help them on their Agile journey.
Post 1: How Saying “Yes” to Agile Changed Our Agency
Post 2: Expanding Agile Across Your Business.
Post 3: Finding the Right Sherpa: Why an Agile Coach is Necessary for Success.
Post 4: Starting at Silverline: Building the Foundations of an Agile Marketing Team.
Watch this space for upcoming posts in this exciting new series!
Meeting Goals with Agile: It’s Not Just for Business
It’s well over halfway through the year, and if you’re like most people, you set a fitness goal. Have you stuck to it? We know how hard it...
Agile Mixology – Creating Success with Agility
Many look for tried and true recipes to help them succeed as they undertake a...
Agile Requirements: Process and Scope
Getting Agile requirements right can be a challenge but it’s essential as they can make...