Who says non-IT teams can’t be Agile? Last year, Excella partnered with Silverline Communications, a Tysons Corner-based marketing and communications agency to transform their approach to work. With the help of a dedicated Agile coach, Silverline applied Lean and Agile principles to develop an evolutionary Kanban approach. Their successful transformation upends a long-held myth and proves that Agile can not only work for non-IT teams.
Over the coming months, Silverline and Excella’s Chris Tomassian will share their respective perspectives as a non-IT team and Agile Coach in the joint blog series Business Agility: A Marketing Agency’s Transformation.
In the first post, Silverline’s president and founder, Laura Taylor, talks about her team’s introduction to “Agile Marketing” and why they decided to seek out a coach to help them on their Agile journey.
Post 1: How Saying “Yes” to Agile Changed Our Agency
Post 2: Expanding Agile Across Your Business.
Post 3: Finding the Right Sherpa: Why an Agile Coach is Necessary for Success.
Post 4: Starting at Silverline: Building the Foundations of an Agile Marketing Team.
Watch this space for upcoming posts in this exciting new series!
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