Toggle Menu

Insights / Agile Transformation / Introducing the “Business Agility: A Marketing Agency’s Transformation” Blog Series!

March 20, 2018

Introducing the “Business Agility: A Marketing Agency’s Transformation” Blog Series!

1 min read

Who says non-IT teams can’t be Agile? Last year, Excella partnered with Silverline Communications, a Tysons Corner-based marketing and communications agency to transform their approach to work. With the help of a dedicated Agile coach, Silverline applied Lean and Agile principles to develop an evolutionary Kanban approach. Their successful transformation upends a long-held myth and proves that Agile can not only work for non-IT teams.

Over the coming months, Silverline and Excella’s Chris Tomassian will share their respective perspectives as a non-IT team and Agile Coach in the joint blog series Business Agility: A Marketing Agency’s Transformation.

In the first post, Silverline’s president and founder, Laura Taylor, talks about her team’s introduction to “Agile Marketing” and why they decided to seek out a coach to help them on their Agile journey.

Post 1: How Saying “Yes” to Agile Changed Our Agency

Post 2: Expanding Agile Across Your Business.

Post 3: Finding the Right Sherpa: Why an Agile Coach is Necessary for Success.

Post 4: Starting at Silverline: Building the Foundations of an Agile Marketing Team.

Watch this space for upcoming posts in this exciting new series!

You Might Also Like

Resources

Simplifying Tech Complexities and Cultivating Tech Talent with Dustin Gaspard

Technical Program Manager, Dustin Gaspard, join host Javier Guerra, of The TechHuman Experience to discuss the transformative...

Resources

How Federal Agencies Can Deliver Better Digital Experiences Using UX and Human-Centered Design

Excella UX/UI Xpert, Thelma Van, join host John Gilroy of Federal Tech Podcast to discuss...