User experience is more than just a buzzword. Planning for it takes commitment and a whole lot of empathy. It means taking into account sociocultural factors and thinking beyond the website to the whole experience, in-store, on-line and in between. These are some of the messages that speakers at User Focus 2014 hit home.
For a more in-depth recap and photos from the event, check out my blog post on the UXPA DC Blog.
And, as a bonus, Excella Co-Founder and Partner Jeff Gallimore shared his thoughts in User Focus 2014: Debrief.