Understanding a consumer’s online behavior in the more than $500B online travel industry is critical. A strong data capture lifecycle allows Marriott to effectively track 250 behavior variables across 700 million annual interactions on the company’s dozens of websites and apps. With updated data governance processes, Marriott can now translate raw data into accurate business insights maximizing conversions and revenue.
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These days almost everyone is trying to disconnect from an overwhelming amount of social media...
5 Ways to Completely Sabotage Your Agile Transformation
At Excella, we’ve helped a wide variety of clients get the most out of their Agile adoption. It’s never easy, but as long...
Using AI to Enhance Disaster Relief with an Eye in the Sky
Last fall, Excella participated in the Department of Defense’s (DoD) Eye in the Sky Challenge....