Understanding a consumer’s online behavior in the more than $500B online travel industry is critical. A strong data capture lifecycle allows Marriott to effectively track 250 behavior variables across 700 million annual interactions on the company’s dozens of websites and apps. With updated data governance processes, Marriott can now translate raw data into accurate business insights maximizing conversions and revenue.
Addressing Racial Injustice, Part 2
We stand in solidarity against racial injustice. We believe in inclusion, diversity, and equality. We...
We stand in solidarity against racial injustice. We believe in inclusion, diversity, and equality. We...
Using AI to Enhance Disaster Relief with an Eye in the Sky
Last fall, Excella participated in the Department of Defense’s (DoD) Eye in the Sky Challenge....