Lean Discovery
What’s the “right” solution? A data-driven, user-centric approach helps us know what delights customers.
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- Data, Not Assumptions
Persist or pivot? Here’s how we decide:
- Data, Not Assumptions
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- Follow successive Build-Measure-Learn cycles and evaluate data constantly.
- Regularly obtain user feedback to drive minimal viable product (MVP) and minimum marketable features (MMF).
- Evaluate production data continuously to validate what users like (or not).
- Focus on User Experience
Can users navigate the solution from start to finish? Is navigation, style and language consistent? Addressing the entire experience (online and offline) ensures we’re building something your users will actually use.
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