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Steve Cooper shares key approach to identifying and engaging millennials

Steve Cooper, Partner and Co-founder of Excella, recently published a piece on CIO Online sharing his insights on the problem of profiling millennials. Due to an ever-growing number of companies want to know how to “harness the power” of the millennial generation, many assign characteristics specific to the millennial generation that are held by most of us, which goes against everything good leaders (and civilized societies) have pursued for at least the last hundred years in regard to diversity and inclusion.

Read his post to learn why it’s important to resist the temptation to generalize based on any external characteristic (like age), and view millennials as individuals instead of a group.