Excella and Silverline Communications’ joint blog series, Business Agility: A Marketing Agency’s Transformation continues! In Silverline’s latest post, Founder and President, Laura Taylor, discusses why the right Agile coach made all the difference in her team’s Agile journey.
As a non-IT team, Silverline sought a coach who could translate Lean and Agile principles in a way that made sense to them. Based on her success with Excella Agile Coach, Chris Tomassian, Laura identifies the three key traits Agile Marketing teams should look for in a coach.
If you’ve just joined the series, be sure to catch up on Silverline and Excella’s other posts:
Post 4: Starting at Silverline: Building the Foundations of an Agile Marketing Team.