Toggle Menu

Insights > Agile Transformation > How Can Agile Marketing Teams Find the Right Coach?

How Can Agile Marketing Teams Find the Right Coach?

Excella and Silverline Communications’ joint blog series, Business Agility: A Marketing Agency’s Transformation continues! In Silverline’s latest post, Founder and President, Laura Taylor, discusses why the right Agile coach made all the difference in her team’s Agile journey. As a non-IT team, Silverline sought a coach who could translate Lean and Agile principles in a […]

By

April 13, 2018

Excella and Silverline Communications’ joint blog series, Business Agility: A Marketing Agency’s Transformation continues! In Silverline’s latest post, Founder and President, Laura Taylor, discusses why the right Agile coach made all the difference in her team’s Agile journey.

As a non-IT team, Silverline sought a coach who could translate Lean and Agile principles in a way that made sense to them. Based on her success with Excella Agile Coach, Chris Tomassian, Laura identifies the three key traits Agile Marketing teams should look for in a coach.

Post 3: Finding the Right Sherpa: Why An Agile Coach is Necessary for Success 

If you’ve just joined the series, be sure to catch up on Silverline and Excella’s other posts:

Post 1: How Saying Yes to Agile Changed Our Agency!

Post 2: Expanding Agile Across Your Business.

Post 3: Finding the Right Sherpa: Why an Agile Coach is Necessary for Success.

Post 4: Starting at Silverline: Building the Foundations of an Agile Marketing Team.

Category: Agile Transformation

Tags: Agile, Kanban

You Might Also Like

Professional Development

Inspecting and Adapting Myself

“Between stimulus and response, there is a space. In that space is our power to...

Agile Transformation

9 Methods to Get More from Your Agile Adoption

Getting started with Agile is straightforward; succeeding with it is challenging. You can’t just introduce...

Agile Transformation

9 Signs You’re Struggling with Agile Adoption

Your team adopted Agile to get better—to accelerate delivery and improve performance—but now that you’ve...